Category: Market Insights

Market Insights

The Role of Influencers in Shaping India’s Luxury Market

by brdg

The rise of digital platforms and the growing influence of social media have significantly reshaped consumer behavior across the globe, and India is no exception. In recent years, influencers have emerged as powerful drivers of consumer choices, particularly in the luxury market. India’s luxury market has dramatically transformed with a burgeoning middle class, increasing disposable […]

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Market Insights

5 Consumer Trends That Will Redefine the Indian Market by 2025

/ by brdg

India, with its rapidly growing economy and young, dynamic population, is poised to witness significant shifts in consumer behavior over the next few years. By 2025, several key trends will redefine the way businesses engage with Indian consumers. Here’s a closer look at five consumer trends that are set to transform the Indian market: Rise […]

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Market Insights

The Rise of Sustainable Luxury in India: A Consumer Perspective

by brdg

In recent years, the concept of luxury has undergone a significant transformation in India. Traditionally associated with opulence, exclusivity, and extravagance, luxury is now taking on a new dimension – sustainability. As Indian consumers grow more environmentally conscious and socially aware, sustainable luxury is no longer a niche concept but a powerful movement shaping the […]

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Market Insights

Why Global Luxury Brands are Betting Big on the Indian Consumer Market in 2025

/ by brdg

India is rapidly emerging as a lucrative hub for global luxury brands, driven by a blend of economic growth, evolving consumer preferences, and a burgeoning aspirational middle class. As we step into 2025, international luxury players are doubling down on their investments in the Indian market, seeing it as a cornerstone of their future growth […]

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Market Insights

Hyper-Personalization: The New Norm for Indian Consumers by 2025

/ by brdg

In today’s dynamic marketplace, where consumer expectations are evolving unprecedentedly, hyper-personalization is emerging as the new standard for brands targeting the Indian market. By 2025, this trend is set to redefine how businesses connect with their customers, offering bespoke experiences tailored to individual preferences, needs, and behaviors. Fuelled by advancements in technology, data analytics, and […]

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Market Insights

The Evolution of Distribution Channels for Luxury Brands in India

/ by brdg

India, with its burgeoning middle class and a growing population of high-net-worth individuals, has become a prime destination for luxury brands. Over the years, the distribution channels for these brands have evolved significantly, reflecting changes in consumer behavior, technology, and market dynamics. From traditional retail stores to e-commerce and experiential marketing, luxury brands in India […]

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