How it works
You ship once. We run it in the market.
Here is exactly how.
You hand the goods over once. We import them, store them, get them sold or distributed, and deliver them. You keep the decisions on product, price and who you work with. The same five steps apply to consumer brands and B2B businesses.
Like marketplace fulfilment models. For an entire market.
If you have used marketplace fulfilment, you already understand most of BRDG. You send the stock, and it is stored, sold, delivered and returned for you, while you keep the brand and the price. BRDG applies the same idea to a whole market. We also import the goods, handle the compliance, and run the selling across your channels, from your own store and the marketplaces to retail and wholesale.
The operating model
01
Ship
You send the goods to us, once. That is the only thing you physically do.
02
Import
We are the importer. Customs, duties, taxes, certificates and the paperwork.
03
Store
In a bonded, duty-paid or free-zone warehouse. The stock stays yours until it sells.
04
Sell or distribute
Through consumer channels, or to business buyers and distributors.
05
Deliver
To the customer, the shop, the factory or the distributor.
The detail for your business
The five steps for consumer brands
01
You ship
You send the goods to us. That is the only thing you physically do.
02
We import
We are the importer. We do the customs, the duties, the taxes and the paperwork.
03
We store
In a bonded, GST or free-zone warehouse. The stock stays yours until it sells.
04
We get it selling
Shops, wholesale, marketplaces and your own store. In the GCC and the EU we are the seller on the invoice; in India we use compliant local seller structures.
05
We deliver
To the customer, the shop or the marketplace.
What you decide and what we do
You decide
- Your brand and how it looks
- What you sell and at what price
- How customers are treated
- Where you want to go next
We do
- Paperwork and rules
- Moving and storing the goods
- Running the shops, marketplaces and accounts
- Day-to-day customer handling
One order, from start to money in your account
Goods go one way. Money comes back every month for whatever sold. Anything that does not sell goes back to you.
01: Order and ship
We raise the order
What to send, when, and to which warehouse.
You ship the goods
With your invoice, on agreed payment terms.
02: Import
We price the import
Duties and import costs quoted before anything moves.
You pre-fund the duties
Settled against actuals every month.
We clear customs
Duties and local taxes paid, goods into the warehouse.
03: Sell
You fund the marketing
Through your own agency, or routed through us.
Products sell
Customers pay your price; the money comes to us.
Channels take their share
Platform and retailer costs paid by us, or deducted before the money arrives.
04: Settle
We reconcile
One monthly statement of sales, fees and costs.
We pay your invoice
For the goods that sold, inside the agreed window.
We pay for your services
Website support, marketing support, royalties.
The five steps for B2B & industrial
01
You ship
One handover, one company to deal with.
02
We import
We are the importer of record: customs, duties and taxes.
03
We handle the certificates
Product certificates and registrations, and CBAM declarations where they apply.
04
You sell, using your team or ours
Sell to your own buyers or ones we introduce. We handle the import, local compliance and the logistics behind the deal.
05
We deliver
To factories, sites, distributors and trade customers.
What you decide and what we do
You decide
- What you sell and at what price
- Which buyers and distributors you accept
- Your product specifications and documentation
- Where you want to go next
We do
- Import, customs and duties
- Certificates, registrations and CBAM where it applies
- Moving and storing the goods
- The operational platform for your sales team, plus buyer introductions when you want them
One deal, from approvals to money in your account
Whether you hold stock locally in a bonded warehouse or ship directly against customer orders, the route is the same. Here is how a deal moves from approvals to money in your account.
01: Approvals
We register the products
Classification, the testing and standards each market needs, and the import licences.
We map the costs
Duties, local taxes and compliance obligations, including CBAM where it applies, quoted before anything moves.
02: Stock or ship to order
Stock held in the market
For repeat supply, goods sit in a bonded, free-zone or GST warehouse and stay yours until they sell.
Or shipped against an order
For project business and capital equipment, goods move once the purchase order is signed.
We clear customs
As importer of record, handling clearance, duty and import tax.
03: Sell and deliver
You sell
With your own team, staff placed through us, or buyers we introduce.
We deliver
To the factory, contractor, site or distributor, with compliant local paperwork.
04: Reconcile and pay
We reconcile
Import tax reclaimed through our local entity, settled against actuals.
You are paid
Buyer payments collected, local costs settled, the balance sent to your account.
How long it takes
Example: from first call to first order in India.
Weeks 1 to 2
Work out the route
We classify the products, check the duties, list the approvals you need and show you what it really costs to land.
Weeks 3 to 6
Paperwork
Registrations and approvals started, labels corrected, import route fixed.
Weeks 7 to 10
First stock arrives
Goods imported and into the warehouse, ready to sell or deliver.
Weeks 11 to 13
First orders
Orders coming in, weekly reporting to you.
This is an example, not a promise. Timing varies by market, product type and how long approvals take. Industrial products often need more testing and take longer to reach final registration, so the same route simply starts earlier.
Who takes what risk
You carry
- The stock, until it sells
- The freight, both ways
- The marketing budget, at whatever level you choose
- The decisions on price, product and brand
We carry
- The risk if customs or the rules go wrong
- The warehouse, the people and the systems
- The marketplace accounts and the shop relationships
If it doesn’t sell, it comes back to you. We never discount your products or dump inventory to clear a shelf. You keep control of your pricing.
Only need one service?
Any service works on its own.
Importer only
- 01Send us the product list.
- 02We confirm HS codes, duty, certificates and landed cost before anything ships.
- 03We import and settle duties against actuals.
CBAM declarant only
- 01Tell us what you import and from whom.
- 02We handle the emissions data and reporting process
- 03We file the annual CBAM declaration as your declarant.
Two ways to work
Run by BRDG, or run by you.
We run it
Our team in the market does the work.
Import, paperwork, storage, delivery and the commercial work, handled by our people there. You stay on your product and your other markets.
You run it
Use what we have built and drive it yourself.
Our importer of record, our warehouses and our partners, with your own team in charge. You get a presence in the market without setting up a company in it.
The honest trade-off
Who this model suits.
You earn more
Direct market presence and the full upside on every channel, instead of a distributor’s margin.
You commit more
You stay close to stock decisions and remain actively involved in building the market.
If you want to hand the market to a distributor and step away, this is not the model for you. If you want to own your position in the market, it is.
The details
Request the full economics breakdown.
The complete How BRDG Works document covers the order-to-money flow, who carries what, and the full cost and fee breakdown per unit sold. Sent by our team, not published on this site.
Ready when you are
Ready to cross the bridge?
Tell us what you are trying to get done in India, the GCC or Europe. We'll tell you how it can work.