The EU

Twenty-seven countries.
One route in.

The EU is the most straightforward market to sell into and the strictest one to get wrong. The importer role, the VAT route and the product rules all sit with us, so you ship once and we clear the goods, store them and run the selling under your brand.

This route covers the 27 countries of the EU single market. Non-EU markets like the UK, Switzerland and Norway have distinct customs and tax regimes, handled separately.

What we handle

01: Rules & paperwork

  • EU importer of record
  • VAT, OSS and IOSS
  • CE, REACH and EPR
  • Authorised CBAM declarant

02: Where it sells

  • Your own store, on your own domain
  • Marketplaces across the EU
  • Premium shops and wholesale
  • Business buyers and distributors

03: Storage & delivery

  • Bonded warehouses in the EU
  • Delivery across the EU
  • Returns handled
  • Planning stock so you don't run out

What to know before you enter

Holding stock usually means registering there

Selling across borders is one thing, keeping stock in a country is another. We tell you which registrations a given plan actually needs before you ship.

The importer carries the liability

Whoever clears the goods answers for the customs value and the product rules. As your importer of record, that is us.

We can be the seller

In the EU we can be the legal seller on the invoice, so the commercial and legal weight sits with us. The brand stays yours.

CBAM is a standing obligation

If your goods carry embedded emissions, the declaration is due every year, not once. We are an authorised declarant and have cleared live CBAM shipments into the EU.

The 27 EU member states

Our platform is built around the EU single market. The UK, Switzerland and Norway sit outside that framework with their own border and tax rules. If your rollout covers those territories too, we establish the EU foundation first and discuss what is needed for the rest.

Related

The EU

Plan the EU properly, once.

Tell us what you sell and where you already sell it. We'll show you how it can work across the EU.